Search engine optimization (SEO) has become a primary marketing tool for businesses of all shapes and sizes. Statistics show that, without a doubt, the Internet has replaced the traditional telephone book as the first place people go to search for a product, service or company. So, once your website design Fort Worth is completed, the question for business owners is, “How do I get my website at the top of the list?” Or, at the very least, on the first page of search results. The process, known as SEO, is both complicated and confusing to most business owners and typically requires the assistance of an Internet marketing professional.
In simple terms, SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the organic search results (versus a paid advertisement) page of a search engine. The higher a website ranks in the results of a search, the greater the chance that the site will be visited by a user (source: Webopedia.com). However, there is much that goes on behind the SEO scenes to ensure the efforts are successful:
- Before pages can be optimized, research must be done to determine which keywords to target. This involves finding relevant keywords, determining their popularity, assessing the amount of competition, and deciding which keywords can be best supported with quality content.
- Improving a website’s search engine compatibility by more effectively formatting site code, structure, and content to maximize keyword exposure.
- Generating publicity about the website aimed at raising the position of the website.
- Development of quality and authoritative, inbound links to the website.
In turn, the search engines scour the Internet and match search terms with the most relevant Fort Worth websites, based on the criteria above. The rankings, which can change on a dime, are configured with top-secret algorithms that search engine operators refuse to reveal, making the SEO process all the more challenging.
In addition to organic SEO, another effective tactic is Internet advertising. Commonly known as pay-per-click, search advertising refers to online ads that appear at the top and along the side of a search results page. When someone clicks on the ad or link, they are automatically delivered to the company’s website or dedicated landing page with more information and call-to-action. Each time a click occurs, the company is charged a fee, ranging from a few cents to a few dollars, depending on the category and competitiveness of the search term. What makes search advertising especially appealing is its ability to target specific geographic areas, ensuring the ad will appear to local customers searching for your products and services. And, pay-per-click is still the only guaranteed method to achieve top search engine rankings.
As one of the leading Internet marketing agencies in Dallas Fort Worth, i5 web works can help you with much more than Fort Worth website design. Contact us for a free SEO Evaluation and to see what we can do for your business.